Don’t use Stanford’s name or logos to imply a relationship, affiliation or endorsement of a product, service or business (even if you’re a vendor we’ve worked with) without approval.Don’t use Stanford’s name or logos for alumni activities unless you are a recognized alumni group.Don’t use Stanford’s name or logos for student activities unless you are a recognized student group.Don’t use Stanford’s name or logos on personal projects.Stanford University Name Use Guidelines.
#BEST WORDMARKS HOW TO#
For additional information on how to use Stanford University trademarks refer to: Stanford trademarks are not to be altered, diluted, or otherwise misused. Non-Stanford entities must be licensed or have approval from Stanford to use these trademarks. With limited exceptions, all products that include Stanford’s name or logos must be licensed and are royalty-bearing. Stanford’s name and logos are trademarks owned by the university. Use good judgement and contact Trademark Licensing with questions. When ® is not necessary:Īs a general rule, ® designations are not necessary for logos that appear on most printed or digital communications (websites, email, stationery, business cards, brochures, posters, etc), or when the Stanford wordmark is used as a part of a composite mark, i.e unit signatures. Please contact Trademark Licensing at information about using Stanford’s trademarks on merchandise and to obtain artwork with proper trademark designations. If you are using the block S with tree or Stanford word marks such as “ Cardinal”, “ The Farm”, or “ Fear the Tree” on any item, you must use artwork that includes the appropriate ® or ™ trademark designation. Trademark designations: ™ and ® use guidelineĪs a general rule, use the Stanford logos with designation when they will appear on products like clothing or other merchandise (for internal or external audiences, for sale or otherwise). The Stanford name and all logos are proprietary and protected under intellectual property laws. One way to protect the marks is by including the proper trademark designation ® when appropriate.
The clear space allows all the logos to breathe and the communication to be more digestible. Do not place other graphics or typography in the minimum clear space area, except for trademark designations when appropriate.Ĭlear space is particularly important when the Stanford logo is being used alongside other logos. This applies to all logo, wordmark and emblem variations. At a minimum, the space should be equal to the x-height of “Stanford” at any given size and extend above, below, to the left and to the right of the logo. There should always be a buffer zone surrounding the logo, with no type or graphics appearing in the zone. The logo may need to be larger when it is reproduced via low-resolution media such as on websites or in presentations in order to retain design integrity. If the minimum size cannot be met, the logo is unreadable. Small merchandise such as pens and pins require particular attention to the minimum size.
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